测评周期：2026年二季度
克而瑞银发数智
上海中高端市场化养老院专业测评
克而瑞银发数智深耕养老产业十余年，依托CRIC银发产业数据库与专业研判体系，采用专家定模与AI量化结合模式，构建10分制中高端市场化养老院专业测评体系，设置口碑认可、安全保障、服务品质、项目适配四大核心维度。本次测评覆盖上海35家市场化养老院，测评结果客观权威、可量化对标，为长者家庭提供专业决策参考。
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▌ 测评总结
宁川养老院位于上海市普陀区中宁路1号，由上海国康养老服务有限公司运营，属中高端市场化养老院。项目总床位459张，房型涵盖双人间至五人间，面积35至70平方米不等。项目于2025年3月开业，当前入住率已达54.90%，远超行业开业初期基准线。项目以区位交通便捷、居住安全体系完善、餐饮高度定制化及文娱活动丰富为核心亮点，精准适配对生活品质有要求的活力及轻度介助长者。
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▌ 综合测评得分
在本次测评中，宁川养老院综合得分 7.10分，位列35个同类项目第29位，略低于行业均值7.72分，属于市场中位梯队。
四大维度整体概述
| 四大维度 |
得分/10 |
全市排名 |
核心优势 |
| 口碑认可 |
6.9 |
25 |
市场接受度满分，客户信任基础扎实 |
| 安全保障 |
3.92 |
32 |
居住环境安全满分，防护体系全面 |
| 服务品质 |
8.6 |
20 |
餐饮定制、文娱活动、服务专业性三料满分 |
| 项目适配 |
7.53 |
15 |
区位环境满分，居住空间适配性领先 |
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一、口碑认可：6.9分位居中游，市场接受度表现亮眼
口碑认可：6.9分/排名25
市场接受度满分，客户信任基础扎实
宁川养老院口碑认可维度得分6.9分（排名25），整体处于中游水平，但细分项亮点突出。"市场接受度"以10分满分位列全市第一，项目开业首年入住率即达54.90%，远超市场化养老院30%的基准线，反映出强劲的市场认可与客户转化能力。"获得荣誉"子项以5.0分排名第10，获"二星级养老机构"政府认定，具备基础公信力。然而"官方评级"仅得4.0分（排名30），两星级评定在35个项目中处于下游区间；"行业影响力"得2.0分（排名16），运营主体尚未形成规模化连锁布局，品牌辐射力有待提升。
口碑认可优势维度解析
| 二级子项 |
得分/10 |
全市排名 |
核心优势 |
| 官方评级 |
4.0 |
30 |
获二星级养老机构认定，基础合规达标 |
| 市场接受度 |
10 |
1 |
开业首年入住率54.90%，客户认可度高 |
| 行业影响力 |
2.0 |
16 |
单项目运营，品牌标准化输出能力待培育 |
| 获得荣誉 |
5.0 |
10 |
获政府星级认定，具备基础公信力 |
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二、安全保障：3.92分排名靠后，居住安全满分护航
安全保障：3.92分/排名32
居住环境安全满分，系统防护体系完善
安全保障维度得分3.92分（排名32），虽整体排名偏后，但"居住环境安全"子项以满分10分位列全市第一。项目在防滑、无障碍、扶手、卫浴安全、应急呼叫、防走失、防摔监测及适老化设计等维度全面达标，构建系统性安全防护体系，充分保障长者独立生活与意外风险防控的安全感。然而"外部医疗整合能力"得0.0分（排名28），虽与社区卫生服务中心一墙之隔并开通绿色通道，但缺乏三甲医院合作机制；"内部医疗服务能力"得4.8分（排名26），设医护门诊室及100平方米医疗康复区，可满足基础诊疗与慢病管理，但缺乏专业康复理疗空间，较难支撑深度医疗需求。
安全保障优势维度解析
| 二级子项 |
得分/10 |
全市排名 |
核心优势 |
| 外部医疗整合能力 |
0.0 |
28 |
与社区卫生服务中心一墙之隔，开通绿色通道 |
| 内部医疗服务能力 |
4.8 |
26 |
设医护门诊与药房，满足基础诊疗需求 |
| 居住环境安全 |
10 |
1 |
八大安全维度全面达标，防护体系完善 |
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三、服务品质：8.6分表现突出，三大子项并列第一
服务品质：8.6分/排名20
餐饮文娱专业三满分，服务软实力突出
服务品质是宁川养老院的核心竞争力，以8.6分位列第20位，细分项表现优异。"餐饮服务品质"以满分10分位列全市第一，支持普通膳食及14类特殊膳食，覆盖糖尿病、肾病、低嘌呤等健康需求，体现高度定制化能力。"文娱社交活动"同样获得满分10分，日均开展10场活动，涵盖健身、手工、书画、非遗工坊、文艺演出等多元类型，有效促进长者身心活力与社会连接。"服务专业性"再获满分10分，自理、半自理及完全护理均设明确服务标准，团队全员持证上岗，保障照护质量一致性。"生活照料服务"得8.0分（排名16），涵盖洗衣、助餐助浴、失禁照护、临终关怀等刚需服务及心理陪伴等增值服务，内容完整但个性化创新仍有空间。唯"智慧养老服务"得0.0分（排名31），未部署智能监测、远程会诊等数字化系统，智能化水平滞后。
服务品质优势维度解析
| 二级子项 |
得分/10 |
全市排名 |
核心优势 |
| 生活照料服务 |
8.0 |
16 |
全场景刚需服务覆盖，兼具人文关怀 |
| 餐饮服务品质 |
10 |
1 |
支持14类特殊膳食，定制化能力突出 |
| 文娱社交活动 |
10 |
1 |
日均10场活动，五维覆盖促身心活力 |
| 智慧养老服务 |
0.0 |
31 |
人工服务模式，数字化能力待建设 |
| 服务专业性 |
10 |
1 |
分级别服务标准明确，全员持证上岗 |
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四、项目适配：7.53分位居15，区位优势显著
